LAKELAND, Fla. — Publix announced that it has kicked off a donation program that offers customers and associates the opportunity to directly assist those in the South affected by recent tornadoes and severe weather.
Customers will be able to donate funds by adding them to their grocery totals at Publix registers. The funds will be channeled through the American Red Cross.
In a separate donation, Publix Super Markets Charities is contributing $100,000 to the American Red Cross for relief efforts for the areas affected by the tornadoes.
“Our customers and associates have trusted Publix to react quickly and help those affected by tragic circumstances,” said Maria Brous, director of media and community relations. “This disaster to the South hits close to home as we operate in some of the impacted areas. Our first priority was to account for our associates and then to focus on our operations in order to continue serving our communities in time of need.”