Publix named 'Official Supermarket' for NFL's Jacksonville Jaguars

JACKSONVILLE, Fla. — The NFL's Jacksonville Jaguars late last month announced a five-year partnership with Publix whereby Publix becomes the "Official Supermarket of the Jaguars." Publix joins the Jaguars “Jamboree,” representing the most significant corporate partners of the team.

“Publix is a great brand and a highly respected part of our community," stated Scott Massey, Jaguars SVP corporate sponsorships. "Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year.”

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix. The partnership includes presenting sponsorship of the Jaguars pregame radio show on WOKV radio, the Publix Tailgate Show, in which tailgating fans will have a chance to win Publix gift cards and Jaguars merchandise. 

Jaguars fans will also have the opportunity to be recognized as the “Tailgater of the Game” during the game and participate in on-field contests during TV timeouts. Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. 

In addition, the Jaguars, Publix and other key partners will team up to tackle hunger during the holiday season.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

Login or Register to post a comment.