LAKELAND, Fla. — Publix Super Markets has donated $25,000 to a local hunger-relief organization, the Florida-based supermarket chain said.
Publix made the donation to Food for All as part of its Sprinkle Joy campaign, announced earlier this month on its Facebook and Twitter pages, allowing users to make virtual holiday cookies; the filling of the cookie jar triggered donations to charitable organizations.
"The holidays are a time to celebrate with family and friends and to create those special moments that sprinkle the most joy in our lives," Publix director of media and community relations Maria Brous said. "This holiday season, we wanted the joy and service our customers experience in our stores to be extended to our online social platforms and communities we serve. Inviting our customers to give back and make a difference to those in most need this holiday season has been the most rewarding experience."