LAKELAND, Fla. Publix Super Markets earlier this week established a program to offer its Florida customers and associates a way to directly assist those in Haiti. Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers.
Collected money will be channeled through the American Red Cross and designated specifically for the Haiti Relief & Development Fund. The program will continue for a few weeks, based on customer response.
“Our customers and associates have trusted Publix to react quickly and help those affected by tragic circumstances,” stated Maria Brous, Publix director of media and community relations. “This devastating disaster to Haiti hits close to home as we have many associates and their families from the island.”
In a separate donation, Publix Super Markets Charities is donating $100,000 to American Red Cross for relief efforts for the areas affected by the earthquake.