ProPhase, 'Jersey Shore' personality join on Polar Bear Plunge to raise funds for Camp Sunshine

CONEY ISLAND, N.Y. — ProPhase Labs recently announced that its Cold-Eeze Cold Remedy will sponsor a New Jersey television personality to help raise money for Camp Sunshine, a retreat in Casco, Maine for kids with life-threatening illnesses and their families. 

On Jan. 1, "Jersey Shore" star Vinny Guadagnino will take the plunge as part of the annual Coney Island Polar Bear Plunge New Year’s Day event. 

This is Vinny’s second year doing the Polar Bear Plunge, ProPhase noted.

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