Pro Beauty Tools sinks teeth into 'Twilight' limited-edition collection

EL PASO, Texas — Helen of Troy has acquired a license from Summit Entertainment to produce and market an exclusive line of Pro Beauty Tools under the "Twilight Saga" franchise.

The exclusive "Twilight" limited-edition collection by Pro Beauty Tools, set for retail launch this month, coincides with the release of the film, "The Twilight Saga: Breaking Dawn - Part 1." The new collection consists of five styling appliances and a collection of professional brushes.

"Helen of Troy is delighted to be working with Summit Entertainment because both companies are dedicated to the same target audience, young women who demand cutting edge trends with a great flair of style," Helen of Troy chairman and CEO Gerald Rubin said. "There is a lot of synergy between our Pro Beauty Tools brand and 'The Twilight Saga' phenomenon. Together, we have the opportunity to bring value-added products to a fan base that is thirsting for more brand extensions."

Pro Beauty Tools products currently is available at Walmart, Target, Walgreens and most fine retailers.

Login or Register to post a comment.