Private-label purchases will forge ahead as economy changes, study finds

NEW YORK Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of the Private Label Manufacturers Association.

According to PLMA’s latest nationwide poll of main household grocery shoppers, "Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?" -- conducted by GfK Custom Research North America -- found that 63% of shoppers have changed their food buying habits as a result of economic conditions. Of these shoppers, fully two-thirds report that they are purchasing private label products in categories where they used to buy only national brand items. What's more, 8-of-10 respondents said they will be buying more store-brand products in categories where they previously only purchased the national brand product once the economy returns to normal.

While 1-of-every-5 shoppers believe the economy is improving, the importance of a food's nutritional value remains high. Nearly two-thirds (65%) of those surveyed are satisfied that product labeling for both store brands and national brands provide them with sufficient information to make decisions about which food products to buy.

Click here to download the full report.

Login or Register to post a comment.