Private label cleans up

Consumers still are watching their dollars, as evidenced by solid sales of private-label facial cleansers; however, product innovation also is helping to drive growth among the branded products.

According to SymphonyIRI Group, sales of private-label products took the lead for the 12 weeks ended Oct. 2 at food, drug and mass (excluding Walmart).

However, brands like Clean & Clear, which recently launched its Morning Burst collection, also experienced growth. The smoothie-inspired, fruit-filled facial cleansers come in such exotic scents as mandarin orange, pomegranate and passion fruit, and pineapple and coconut.

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