Prilosec OTC, Larry the Cable Guy team up for Facebook tailgate contest

CINCINNATI — Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

Football fans can register and upload photos of their "pigskin parties" on through Jan. 4, 2012, to win the one-of-three Prilosec OTC prize packs, including two tickets to Super Bowl XLVI, as part of the "A Better Way to Tailgate" promotion.

Larry the Cable Guy will be making appearances at stadiums throughout the season, beginning in New York on Tuesday. At each stop, attendees will be able to take advantage of his “A Better Way to Tailgate” tips and learn how to block the acid that causes frequent heartburn with Prilosec OTC.

“As a frequent heartburn sufferer and a die-hard football fan, Larry the Cable Guy wants Americans to recognize the importance of effectively treating their frequent heartburn,” said Phil McWaters, Prilosec OTC brand manager at Procter & Gamble. “Fans can eat the foods they love and celebrate their love of the game this football season, making him a perfect partner for Prilosec OTC.”

Larry’s search will conclude Jan. 4 when he and Prilosec OTC will pick three “A Better Way to Tailgate” winners.

Interested in this topic? Sign up for our weekly Retail Health Provider e-newsletter.

Login or Register to post a comment.