PriceGrabber survey reveals Mother's Day shopping habits

LOS ANGELES — With Mother's Day just around the corner, online shopping site and e-commerce platform PriceGrabber released results of its 2014 Mother's Day Shopping Survey. The survey, conducted from April 3 to April 17, includes responses from more than 3,000 online shoppers.

When the company asked mothers what they wanted for their special day, 44% said they wanted to spend more quality time with family. Gift cards were the next most popular choice at 29%, with 28% of mothers saying they wanted flowers. Jewelry and dining out share the fourth spot at 26%.

What do consumers actually plan to give their mothers this year? The survey revealed that flowers nabbed the top spot at 37%. Quality time with the family and dining out tied as the second most popular choice at 29%. Greeting cards or e-cards came in at 24%, and 19% of respondents said they would be giving gift cards.

The PriceGrabber survey also highlighted the shopping habits of consumers on the hunt for a Mother's Day gift: 60% of consumers said they would purchase online, with 50% reporting that they would shop from their computer and 10% planning to purchase from a mobile device (defined in the survey as a smartphone or tablet). Forty percent of shoppers will take the brick-and-mortar route when making a purchase.


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