PriceGrabber: Shoppers to spend same on Dad as they did Mom

More than half plan to spend less than $100 on gifts

LOS ANGELES — Most shoppers plan to spend the same amount of money for Father's Day as they did for Mother's Day, a new PriceGrabber survey revealed.

Polling 4,450 U.S. online shopping consumers, the survey found that 70% of shoppers plan to show Dad equal love this year, with 57% planning to spend less than $100 on gifts, 21% planning to spend between $100 and $249, 11% planning to spend more than $249 and an additional 11% saying they have no set budget when purchasing Father's Day gifts this year.

But as more than half (56%) said they will from online stores via their computers — followed by 36% who plan to buy in brick-and-mortar stores and just 2% of survey respondents saying they plan to purchase gifts from an online store via a mobile device — what will motivate consumers to buy a product or service for Dad is free shipping (59%), price cuts (48%), sales (42%) and coupons (36%). Eighteen percent of shoppers said they will not be influenced by retailer tactics.

"Consumers are still budget conscience and will look for deals when Father's Day shopping this year," PriceGrabber general manager Graham Jones said. "Even though most shoppers plan to spend under $100 on their Dad this year based on our survey data, it's not surprising to see that retailer tactics such as free shipping, price cuts, sales and coupons will help sweeten the deal when enticing consumers to buy gifts for Dad this holiday."

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