Prestige Brands shakes up pain relief formats with shot

TARRYTOWN, N.Y. — Prestige Brands was one of the first over-the-counter manufacturers to utilize an "energy shot" format to deliver an active OTC ingredient in an effort to differentiate at the shelf. Goody's Headache Relief Shot will augment Goody's Headache Powder's ongoing success — sales were up 8.7% to $37.7 million for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI data.

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