IRVINGTON, N.Y. — Prestige Brands on Monday announced the home stretch for its consumer-created jingle-development contest for its Luden's cough drop brand. Playing off of the theme “Surprisingly Soothing, Simply Delicious!” online voting for the top 10 finalists to determine the grand prize winner in the La La Luden’s contest runs through Aug. 17.
Ten finalists have been selected and their videos are now up on Luden’s website for viewing and voting.
The grand prize winner, to be selected by the “People's Choice Vote,” will have his or her jingle featured on Luden’s website, win a cash prize of $2,500, receive tickets to one of America’s top talent search shows and will receive a year’s supply of assorted Luden’s products.
The remaining nine finalists will receive $100 American Express gift cards and assorted Luden’s products.