Powerful Yogurt to expand product portfolio

ANAHEIM, Calif. — Powerful Yogurt last week at Natural Products Expo West in Anaheim, Calif., announced plans to debut two new product lines: Powerful Yogurt Protein Bars and Powerful Yogurt Plus+.

The company's Powerful Yogurt Protein bar features a yogurt coating as well as probiotics. The bars packs 20 g of protein and contains low sugar and calorie content. Consumers will be able to choose from yogurt creme, peanut butter and chocolate coconut flavors.

The Powerful Yogurt Plus+ line of Greek yogurt contains 21 g of natural protein for every 8-oz. serving and will be available in Coconut and Quinoa, Tropical Fruit and Oats, and Lemon and Chia.



"We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high-protein foods that fuel the active lifestyle," said founder and CEO Carlos Ramirez. "One year ago we launched Powerful Yogurt with one product line. The success of our high-protein, award-winning Greek yogurt led to the strong growth and innovation that you see today, but this is just the beginning."

Powerful Yogurt products are available at nearly 2,000 grocery stores across the country.

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