Post rolls out Pebbles Treats snack bars

BOSTON — Yabba-Dabba-Doo! Post's new Pebbles Treats snack bars come in Fruity and Cocoa flavors, and are packed in boxes of eight single-serve bars.

The new Pebbles snack bars tap into the $185-million rice treat category, according to SymphonyIRI Group data through the end of 2010 in food, drug and mass including Walmart, and also tie into the new gluten-free movement.

The new snack bars performed well in test markets, exceeding volume forecasts for fiscal 2011 by more than 20%, according to Post.

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