Post Foods encourages positivity among consumers with new website

PARSIPPANY, N.J. — Post Foods has launched a social website dedicated to positivity and helping others have a great day, the company said. will serve as a community, connecting users through good news and inspiration. How it works: When users share their good intention(s), it will be added to a dynamic grid, inviting “likes,” comments, support and shares from other users. Posted intentions also can be shared through other social media platforms, such as Facebook, Twitter and Pinterest, so users can share their positive intentions with their existing social media communities.

In addition to sharing and reading good intentions, features the Goodness Forecast, a positivity barometer displaying the amount of goodness throughout the country. also helps educate users and inspire intentions through a goodness video series featuring several experts, including Melina Jampolis, a board-certified physician nutritionist, author of The Calendar Diet and contributor to such national news shows "Today," "The Talk" and "Good Morning America." Jampolis and Mark Izzo, VP of research and development for Post Foods, offer tips on nutrition and general well-being. Additionally, Lecia Rives, an award-winning motivational speaker and author, humorously encourages visitors to reach for their dreams and beyond each day.

"We believe good days start with good intentions, and this site allows users to log on and share theirs, and maybe even motivate others,” Post Foods VP marketing Tony Shurman said. “As a company with a long and rich history in nourishing bodies, we are excited to do something that helps inspire positive thinking, as well."

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