Pop-Tarts adds peanut butter flavors after high demand from fans

BATTLE CREEK, Mich. — Pop-Tarts has "Gone Nutty" with the newest addition to its line of breakfast pastries launching two new varieties of peanut butter-filled items after high customer demand.

"Peanut butter has long been the most requested flavor by our fans," said Dick Podiak, director of marketing for Pop-Tarts. "We think everyone will agree it was worth the wait once they taste these delicious new varieties."

Pop-Tarts Gone Nutty is available in two flavors: Peanut Butter and Frosted Chocolate Peanut Butter.

Peanut Butter Pop-Tarts have a filling made with real peanut butter and are sprinkled with fine sugar crystals, while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting. Both are wrapped in special gold foil, differentiating them from the brand's traditional silver foil wrappers. The peanut butter flavors are available now at local retailers.

Pop-Tarts is a Kellogg Company brand.


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