HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.
Perry will make her first cosmetics campaign debut in the spring of 2014. Known for being innovative and irreverent in her style choices, #COVERGIRLKaty has rocked looks that have ranged from retro pinup to anime space princess to queen of the jungle, so it’s fitting that in her forthcoming campaign work with CoverGirl, she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s global creative director Pat McGrath.
“Katy is an amazingly talented singer, songwriter and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” stated Esi Eggleston Bracey, VP and GM for CoverGirl cosmetics. “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true CoverGirl — someone we root for, identify with and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”
On the verge of releasing her third album, Prism, on Oct. 22, Perry remains more committed than ever to making powerful pop music infused with her characteristic honesty, accessibility and sense of humor.
Since its introduction in 1961, the CoverGirl brand has been a pioneer in providing women with the makeup tools needed to rock their everyday cover moments. The list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of CoverGirls includes such pop culture icons as Sofia Vergara, Queen Latifah, P!nk and Ellen DeGeneres, as well as rising stars Becky G, NERVO and Janelle Monáe.