LOS ANGELES — Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.
Together, Wet 'n Wild and Fergie will kick off a multiyear worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically savvy way. In addition to promoting Wet 'n Wild products via promotional materials, planograms and events that will feature Fergie, the brand will introduce Fergie signature lines by Wet 'n Wild, exclusive collections that will be a reflection of the singer’s rock-star glam style.
“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with Wet 'n Wild,” stated Bill George, president and COO of Markwins Beauty Products. “She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.”
Appearing on the Wet 'n Wild website is a contest for Wet 'n Wild VIP members and friends to win exclusive, signed Fergie memorabilia, as well as her favorite Wet 'n Wild products. The star also will attend retail and customer events throughout the year to represent the Wet 'n Wild brand.
The Grammy award-winning artist is responsible for some of the music industry’s biggest hits, both as a singer and as a songwriter. She has reached the top of the international charts on her own and as a member of the Black Eyed Peas, and has appeared both in films and on television in theatrical roles. She also has received accolades as a fashion designer, serving as the creative force and visionary behind her signature footwear collection.