Point-of-care health media and information firms form industry association

NEW YORK — Seven leading point-of-care health media and information firms on Tuesday formed a new industry association called the Point-of-Care Communication Council, or PoC3. PoC3 will be the definitive driver for patient and physician/healthcare provider engagement with an overall mission to positively contribute to patient health and healthcare outcomes through point-of-care communications in doctor’s offices, pharmacies and hospitals.

The new association is slated to meet June 12 here to discuss a number of initiatives, including the formation of the following committees: membership/outreach, regulatory/public policy, measurement/Impact and industry guidelines/ethical business conduct. 

“Critical health decisions are made at the point-of-care,” stated Tom McGuinness, CEO of PatientPoint and co-chair of the PoC3 organizing committee. “As a result, effectively providing information to an engaged consumer will help promote favorable health outcomes and drive healthcare efficiencies. Point-of-care communication will become increasingly important as millions of new patients enter the health system under the Affordable Care Act, coupled with the fact that people are living much longer today.” 

Dan Stone, CEO of AccentHealth and co-chair of the PoC3 organizing committee added, “Point-of-care communications and the companies that provide these services have been around for a long time, however, point-of-care channels are underutilized and their unique effectiveness is not always understood. The industry will benefit greatly from a common platform to promote the benefits of point-of-care communication and help facilitate measurement standards.”

PoC3 was formed to:

  • Help manufacturers, healthcare providers and healthcare systems reach patients at the point-of-care to drive patient engagement;
  • Partner with manufacturers to help educate regulatory agencies as to the importance of appropriate point-of-care medical marketing/communication;
  • Articulate and promote how point-of-care investments positively contribute to patient health outcomes and overall healthcare system efficiencies;
  • Help manufacturers appropriately drive superior brand performance at the point-of-care;
  • Enhance and set standards for industry measurement to facilitate efficient and expanded use of the point-of-care channel; and
  • Set guidelines for appropriate and ethical business conduct to support fair competition and overall industry growth.

The founding members of PoC3 are comprised of senior executives from AccentHealth (Dan Stone, CEO), Catalina Health (Renee Selman, president), HealthBridge (Clay Romweber, president), Health Media Network (Chris Culver, CEO), Health Monitor Network (Eric Jensen, CEO), PatientPoint (Tom McGuinness, CEO) and Time Inc.’s Targeted Media Health (John Kenyon, VP and managing director).  

Similar to other industry associations, PoC3 will have three membership tiers. General members are firms who provide health education, medical marketing and programs in doctor’s offices, pharmacies and hospitals. Associate members consist of like firms under a certain revenue threshold, while affiliate members are companies that provide services to the general and associate members, including research organizations and advertising agencies.

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