Playtex debuts the Diaper Genie II

WESTPORT, Conn. Playtex Infant Care, a division of Energizer Personal Care, on Monday introduced the Diaper Genie II Elite Advanced Disposal System, which helps control odors in nurseries.

The new product uses Ultra-Fresh antimicrobial which inhibits the growth of odor-causing bacteria. Moreover, dirty diapers only touch the Diaper Genie five-layer refills, not the pail, adding to the hygienic design of the product.

“The new Diaper Genie II Elite system … takes diaper disposal to the next level by making it odor-free, easy-to-use and more hygienic,” stated Doug Sweetbaum, infant care marketing director at Playtex Infant Care. “Parents are concerned about keeping their baby’s nursery clean from germs so we designed a system that lets dirty diapers only touch the refill, so mom doesn’t have to worry about a mess on the pail.”

The new Diaper Genie II Elite system also comes with a foot pedal that allows for hands-free disposal.

The new Diaper Genie II Elite Advanced Disposal System retails for $39.99 and will be available nation-wide in September.

The Diaper Genie II system will continue to be available and will retail for $24.99. The odor-barrier refills retail for $5.99 and can be used with either system.

Additionally, the Diaper Genie Twistaway disposal system will be phased out of retailers by December 2008, although Diaper Genie Twistaway system refills will continue to be sold to meet consumer demand, Playtex announced.

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