Planters re-enters peanut butter biz

NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.

Planters, which rebranded its iconic Mr. Peanut in November, also introduced Alejandro the Almond, in its latest commercial.

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