Planters adds four new ways for consumers to harness the 'Power of the Peanut'

NORTHFIELD, Ill. — Planters, a brand from Kraft Foods Group, introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

The brand incorporated both culinary trends and fan feedback when developing the new varieties, which pack up to 7 g of protein and at least four essential nutrients per serving.


"These delicious flavors are unlike anything Planters has developed for peanuts before," said Peter Cotter, brand manager for Planters. "While the new 6-oz. containers are the perfect size for sharing, we won't judge snackers for wanting to keep them in their own snack drawers."

The new Planters peanut flavors are available nationwide in the snack aisle of grocery stores and carry a suggested retail price of $1.99 for each 6-oz. container.

 

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