AddThis

Pirate's Booty teams up with latest 'Ice Age' movie

SEA CLIFF, N.Y. — Pirate's Booty has teamed up with 20th Century Fox and Blue Sky Studios' "Ice Age: Continental Drift" by offering a limited-edition 7-oz. package of the brand's Pirate's Booty aged white cheddar — an all-natural snack made from puffed rice corn and blended with real aged white cheddar cheese — as well as the chance to win a private hometown screening of the film.

The limited-edition "Ice Age: Continental Drift" 7-oz. package will be available at retailers nationwide from June 1 through July 31. The limited-edition package will be supported by the "Enter the Age of Healthier Snacking Sweepstakes," which consumers can enter by PIRATE to 82257 or on the brand's Facebook page for a chance to win a hometown screening of the film. The film, in 3D, debuts in theaters everywhere on July 13.

"Pirate's Booty is excited to be partnering with this summer's most anticipated family film, 'Ice Age: Continental Drift,' and 20th Century Fox," Pirate's Booty VP marketing Eric Berniker said. "The Ice Age franchise is full of family fun, adventure and humor and as the latest film features pirates, it's the perfect fit for Pirate's Booty. We, at Pirate's Booty, are proud to be giving consumers a chance to 'catch the drift' on healthier, fun and delicious snacking with the release of our limited-edition 'Ice Age' 7-oz. package."

© 2014 Drug Store News. All Rights Reserved.