Pick your flavor

SANTA MONICA, Calif. — Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.

New flavors will include cranberry, lime and blueberry, in a red, silver and blue can, respectively. The new products mark the first time Red Bull has added new flavors to its offerings, something competitors have already done. Red Bull is the category dollar volume leader in 2012, according to Nielsen figures, with a 42% dollar share vs. 35% for 
competitor Monster.

Login or Register to post a comment.