READING, Mass. — Physicians Interactive, a provider of online and mobile clinical resources and solutions for healthcare professionals, and McKesson Patient Relationship Solutions, a provider of pharmaceutical manufacturer-sponsored patient adherence programs, on Tuesday announced a collaboration to jointly deliver Coupons on Demand. The new solution is designed to provide clinicians convenient access to medication cost-savings offers and adherence support through a patented web-based platform.
"Most physicians don't have the time to search the Internet to find all the available patient support programs — including prescription drug cost-savings offers — for their patients," said Derek Rago, VP/general manager for MPRS. "From a single destination, Coupons on Demand will provide physicians convenient, one-stop access to adherence support tools that are designed to enable better health outcomes for their patients. Further, understanding the challenges of today's brand manager, the Coupons on Demand solution is an efficient and effective channel for brands to quickly extend and optimize their marketing reach to known physicians who frequently use this valuable channel to access manufacturer-sponsored patient support programs."
"As pharmaceutical companies' budgets are cut, sales teams are reduced and access to physicians becomes increasingly restricted, brands are finding it more challenging than ever to reach HCPs," stated Donato Tramuto, PI CEO and chairman. "Coupons on Demand addresses this challenge by allowing targeted, eligible HCPs to request cost-savings offers and adherence support for the prescription brands they prescribe, all from a single, convenient web-based source."
This Coupons on Demand collaboration expands on the PI-MPRS partnership previously announced to deliver the eCoupon automated voucher and coupon distribution within the e-prescriber point-of-care workflow.
The Coupons on Demand solution allows brands to extend co-pay voucher and coupon program reach and access through a network of more than 100,000 registered HCPs. The solution serves as a unique, multi-brand destination that HCPs are more likely to visit and revisit than single brand sites in order to view, order and print available coupons and vouchers — including offers from new brands as they become available.
Patented technology allows brands to specify target HCPs they wish to reach and apply business rules in support of brand program goals.
"Under the partnership agreement, the Coupons on Demand will feature integrated reporting to allow brands to access and monitor coupon and voucher ordering, distribution, HCP activity and offer utilization from a single reporting source. This means a brand manager will not only have real-time access to the number of coupons and vouchers ordered/printed and redeemed, but also will have access to such performance metrics as the number of days to first usage or overall patient persistency.