Philips Norelco debuts new shaver, partners with men's grooming expert for YouTube series

STAMFORD, Conn. — The skin care needs of men differ greatly: some guys get a seemingly effortless, bump-free shave each and every time, while others are prone to ingrown hairs and irritation. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.

"Creating meaningful innovation to improve people's lives is at the core of what Philips does.”

In a new video series from Philips Norelco, Craig takes on the skin issues that men encounter everyday. What's the right shaver to use? Which product ingredients should be avoided? Throughout the series, he tackles these questions and demystifies the shaving and grooming aisle. The video series is available on the Philips Norelco YouTube channel.

"As the men's shaving and grooming category continues to explode, guys have more options than ever before," said Craig the Barber. "The trick is knowing your skin and choosing the perfect products to get the best results. Philips Norelco is now making that process easier than ever, with customized technology for different skin needs, even razor burn and ingrown hairs."

In an effort to address the needs of men who experience ingrown hairs and bumps when shaving, Philips Norelco designed its first electric shaver that reduces irritation, while being gentle on the skin. The Philips Norelco CareTouch shaver cuts hair just above skin level for a smooth shave, minus the bumps. The shaver's wet-dry technology adds to its versatility.  

"Creating meaningful innovation to improve people's lives is at the core of what Philips does," said Annette Domnik, senior director of marketing for Philips Norelco. "With a void in the electric shaving market for men with sensitive skin who are prone to ingrown hairs, we were determined to design a shaver that addressed this and the new Philips Norelco CareTouch delivers."

The Philips Norelco CareTouch shaver is priced at $59.99, and is available at Walmart, Target, Walgreens, Amazon and other retailers.

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