NORTHRIDGE, Calif. Beginning today, consumers who miss Oprah Winfrey and Eckhart Tolle’s weekly online class surrounding “A New Earth: Awakening to Your Life’s Purpose” can download the event for free at Oprah.com or iTunes as part of a sponsorship deal with Pharmavite promoting its new Nature Made Liquid Softgels, Pharmavite announced Monday.
“Ms. Winfrey and Mr. Tolle’s program represents the world’s largest interactive classroom and we’re thrilled to be a part of it,” stated Richard Yoder, marketing director, Nature Made vitamins. “This class fuels people’s spirits and that meshes perfectly with our commitment to help individuals fuel their own greatness. We know people’s lives are busy and they can’t always participate in the live event, so we’re excited to be able to offer free downloads of the weekly classes.”
Each weekly class covers a chapter from “A New Earth: Awakening to Your Life’s Purpose” and includes a discussion led by Winfrey and Tolle. The discussion can be viewed live on Oprah.com every Monday at 9/8 CDT p.m. through May 5. People can register for the class at www.oprah.com/anewearth.
In correlation with the sponsorship agreement, Pharmavite also announced Monday the introduction of its new Nature Made Liquid Softgel, a family of softgel supplemeings available in six formulations: Multi Complete, Multi For Her, Calcium 600 mg with Vitamin D, Vitamin C 500 mg, Vitamin D 1,000 IU and Super B-Complex.
“The launch of Liquid Softgels exemplifies Nature Made’s continued commitment to innovation,” Yoder said. “This new line not only addresses consumer demand for easier-to-swallow supplements, but also further bolsters Nature Made’s reputation as a clear industry leader by utilizing new premium products to help drive growth and trial within the vitamin, mineral and supplement arena.”
Nature Made is currently the only major brand offering key letter vitamins and multivitamins in convenient, easy-to-swallow liquid softgel form.
Liquid Softgels will be supported by a comprehensive integrated marketing program totaling about $10 million, Pharmavite stated. National television and print campaigns launch in April. In addition, more than 800,000 14-day supply samples of the products will be available for consumers online. Other key elements of the program include targeted online advertising, broad-based public relations outreach and national in-store consumer promotions.