Pharmavite expands Voots into Walgreens

NORTHRIDGE, Calif. — Pharmavite on Tuesday announced that its Voots Veggie-Fruit Tarts brand, a fruit- and vegetable-based supplement for kids ages 4 years and older, are now available for purchase at Walgreens locations nationwide.

“These delicious, chewable tarts come in single-serve packets so that on-the-go, busy parents can easily and conveniently include Voots Veggie-Fruit Tarts in their kids’ lunchboxes, backpacks or while out and about to help give their kids a boost of antioxidants," noted Erin O’Malia Gehan, VP marketing for Pharmavite. 

Walgreens is the latest major retailer to carry the new and fast-growing Voots brand, Pharmavite stated. Voots launched in the fall of last year through Target and Amazon.com. The suggested retail price is $9.99 for a 14-count carton.

Made with no artificial flavors, colors or preservatives, Voots supplements feature a blend of 11 real fruits and vegetables — apples, cranberries, oranges, prunes, raspberries, strawberries, blueberries, carrots, sweet potatoes, zucchinis and green beans — which have been dried and crushed. After blending with vitamin C and other ingredients, the blend is pressed into tablets.

Login or Register to post a comment.