“The partnership with AAFP is a very positive statement on the evolution of the vitamins and supplements category,” said Skip Aldridge, Pharmavite EVP and chief customer officer, in an interview with Drug Store News. “We really believe this partnership is going to have a long-term benefit on the entire vitamin/supplement category, not just Nature Made, but for everybody.”
Serving as an online destination for patients seeking information on health questions, issues and concerns,
Americans increasingly are using vitamins and dietary supplements to prevent nutritional deficiencies. Nielsen Inc. Scantrack point-of-sale data indicated that use of vitamins, minerals and supplements by U.S. consumers increased 31% from 2005 to 2009. With increased use of these products comes an increased need for patient education.
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