Pharmaca teams up with Own, GoodGuide to extend sun care campaign

Efforts extended on Facebook

BOULDER, Colo. — Pharmaca Integrative Pharmacy on Tuesday announced a new partnership with Own bio-activating skin care and GoodGuide.

Launching May 16, the Safe Sun campaign will use social media to help educate consumers and answer questions about best practices in sun care on the Facebook pages of Pharmaca, GoodGuide and Own.

The page will be dedicated to education about sun care, including informational videos exclusively made for the campaign, articles by GoodGuide and Own experts, quizzes and more. The Facebook pages also will include daily sun care tips and information, and participants will be entered to win daily, weekly and grand prize drawings.

This type of education is more important than ever to help clear up confusion over sun care, Pharmaca stated. The uncertainty comes over such ingredients as oxybenzone — a common factor in sunscreen — being listed among Time magazine’s Top 10 common household toxins last year, or even recent data from the Food and Drug Administration that showed that retinyl palmitate, also found in some sun care products, can accelerate the development of skin cancer instead of prevent it. People want to know which types of sunscreen are best, how often to use it and whether their favorite sunscreens are safe.

“We’re looking forward to demystifying this issue by leveraging the experts at GoodGuide and Own,” stated Laura Coblentz, Pharmaca’s VP marketing and innovation. “This partnership is a great complement to our mission of offering the safest, most effective products alongside a wealth of health information that allows our customers to choose the best product for them.”

Only Facebook fans of Pharmaca, GoodGuide or Own will have access to the educational events and materials. By participating in the campaign, fans will be eligible on a daily basis to win Own Sun Care products, as well as the grand prize that will be announced on June 30 — a $250 gift card valid at any Pharmaca retail location.

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