MELBOURNE, Australia — PGT Healthcare, the international joint venture between Procter & Gamble and Teva Pharmaceutical Industries, earlier this week announced a collaboration with Swisse Wellness, a leading wellness brand in Australia, to begin expanding Swisse Wellness' range of more than 100 vitamins, minerals and supplements globally over the next few years.
Swisse Wellness products are currently available in Australia, New Zealand and the United States. The collaboration with PGT Healthcare encompasses all new markets in Europe, Asia and Latin America.
The new licensing deal will help create a new global "megabrand," the companies stated. The synergies derived from a global focus include a deeper understanding of consumer shopper behavior, marketing scale advantages and global regulatory and go-to-market expertise.