P&G's My Black is Beautiful to participate in 2013 Black Girls Rock! awards

CINCINNATI — Procter & Gamble’s My Black is Beautiful continues to drive its mission forward with its latest program, Imagine A Future, to empower young black girls to be their best selves through participating in the 2013 Black Girls Rock! awards, which airs Nov. 3 at 7 p.m./6 p.m. Central on BET.

The Black Girls Rock! organization is dedicated to promoting positive images of women of color in mass media.

The Imagine a Future program launched in 2012 with the support of community organizations Black Girls Rock! and the United Negro College Fund, aiming to positively impact the lives of one million black girls over three years. This past April, the program sparked a national conversation with the release of the “Imagine a Future” documentary, which followed Delaware teen Janet Goldsboro as she traveled to South Africa to examine the historical and current beauty and self-esteem issues that challenge black women and girls. Since its debut, the program has also worked to equip young girls with tools and solutions, such as scholarships, leadership camps and online consumer interactive tools.

Now in its second year, MBIB is continuing its momentum by celebrating three young ladies at the 2013 Black Girls Rock! Awards, each of whom is “Making A Difference” (M.A.D.) in her community. After identifying several social disparities, these M.A.D. girls — Brooklyn Wright, Mary Pat Hector and Ty-Licia Hooker — have created community-based initiatives that have already delivered positive impacts in their communities and on the socio-political landscape.

  • Brooklyn Wright, 11, of Atlanta, is an award-winning “earth saver,” who travels from school-to-school to share her passion for litter prevention. Wright will donate learning gardens to 10 schools this year and will have her first annual Earth Saver Girl day camp.
  • Mary Pat Hector, 15, of Atlanta, founded “Youth Action USA” in an effort to take a stand against gun violence, bullying and youth issues. She also serves as the National Youth Director of National Action Network Youth Move, an organization founded by civil rights pioneer Reverend Al Sharpton.
  • Ty-Licia Hooker, 22, of Stockton, Calif., is president and founder of two community outreach programs. She influences at-risk youth through her programs Storm and the Summer Success and Leadership Academy, where an emphasis is placed on youth development and maturation.

“These three young ladies are the epitome of what the ‘Imagine A Future’ program is all about, and it’s our privilege to honor them for their dedication, hard work, and strength,” stated Grace Janes, brand manager for P&G. “When we see exemplary examples such as these three amazing young girls, we’re encouraged that we can and will achieve our ‘Imagine a Future’ mission to create a beautiful future for our young black girls. It’s our honor to know them and see them shine.”


Login or Register to post a comment.