P&G's Always, Olympian Veronica Campbell-Brown team up to 'Pass the Baton'

CINCINNATI — In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

Always fans can “Pass the Baton” to show their appreciation to those who inspire them. With this passing of a baton, the hope is that recipients will be inspired to do the same.

“I’m supporting this Always program because having strong female role models in my life encouraged me to pursue my dream of becoming an Olympic athlete,” stated Campbell-Brown, who will be competing in her fourth Olympic Games this July. “Whether it was a small victory or making it to the world’s stage at the Olympic Games, these women like my mom helped me reach my full potential, and I can’t thank them enough.”

A five-time Olympic medalist for Jamaica, Campbell-Brown, who lives and trains in Florida, is the second woman in history to win two consecutive 200-meter events at the Olympic Games.

To “Pass the Baton” to an inspiring woman, visit and “like” the Always Facebook page and “Pass the Baton” to a woman who was a source of help, support or inspiration. If that woman is on Facebook, a notification will pop up to alert her that she has received an Always Baton. The Always Baton Connection Program is only available in the United States for females 18 years of age and older and Canada for females 19 years of age and older.

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