CINCINNATI Procter & Gamble has developed a new laundry detergent line, dubbed Swash, that targets those consumers who often re-wear their clothing.
The new lineup includes:
- Smooth it Out to eliminate odors and static.
- Steam it Out, which is a moistened cloth to toss in the dryer with the clothes to remove odors and wrinkles.
- Fresh it Up to remove odors and freshen clothing.
- Get it Out, which is a stain-erasing pen.
P&G is testing the line in Lexington, Ky. According to a Web site promoting the new line, Swash is being sold at such retailers as CVS, Walgreens, Kroger, Wal-Mart and Target.