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P&G taps Alison Sweeney for 'Life Opens Up Project'

CINCINNATI — Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

"I'm so thrilled to be teaming up with Crest and Oral-B on such an empowering program," Sweeney said. "In my personal life, the health of my mouth plays an essential role not only in my on-screen profession, but also in how I interact with individuals as a wife, mother and friend. Your mouth is usually the first thing people notice about you, and when you have a healthy mouth that you can be proud of, that confidence shines through to the world."

Now through Sept. 15, participants can submit their healthy-mouth-empowered videos (up to two minutes in length) via LifeOpensUpProject.com. Sample videos, including one in which Sweeney shares her "Life Opens Up" moment, will be featured on the site, as well as Crest and Oral-B's Facebook pages. Submissions will be available for viewing and real-time public voting at LifeOpensUpProject.com, Facebook.com/Crest, Facebook.com/OralB and Facebook.com/CrestWhitestrips.

Two winners will each win a trip for two to New York to appear on the "Rachael Ray Show" and up to $25,000 to help fulfill their healthy-mouth-empowered goal or dream.

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