P&G supports online store for Braun, Gillette, Oral-B and more personal care brands

CINCINNATI Procter & Gamble is supporting www.theEssentials.com, the exclusive online store for several of P&G’s brands including Braun, Gillette and Oral-B.

The site is being operated by an independent entity and is not operated by P&G.

Company spokesman Paul Fox told the Financial Times, “We treat them like any other retailer as they buy product directly from us.”

Categories on the site include baby care, health and beauty, oral care, shaving, and health and wellness.

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