CINCINNATI Procter & Gamble, the maker of Crest Whitestrips, is suing Johnson & Johnson and McNeil-PPC, the maker and distributor of Listerine Whitening Quick Dissolving Strips, for patent infringement.
According to suit, filed in the United States District Court for the Western District of Wisconsin, P&G alleges that the Listerine Whitening Quick Dissolving Strips infringe key P&G patents related to the tooth whitening active ingredient and delivery systems.
The lawsuit seeks to stop J&J and McNeil-PPC from making, selling and importing any products that infringe P&G’s patents on tooth-whitening products. It also seeks to recover damages.
“P&G invests heavily in R&D to provide consumers with leading products. This technology and its intellectual property are important assets of the company,” stated Steve Jemison, P&G chief legal officer. “We must protect our intellectual property.”