CINCINNATI — After announcing the sale of its Pur water purification business to Helen of Troy, Procter & Gamble noted that the sale did not include its water purification technology that enables P&G's corporate philanthropy program to provide clean, drinkable water to countries worldwide.
P&G said it will remain committed to its Children’s Safe Drinking Water program and use its water purification technology to introduce the now-branded P&G Purifier of Water packets in the next six to 12 months. P&G said it will work closely with program partners to create consumer education programs aimed at ensuring smooth transitions from the current packets to the new P&G branded design.
“P&G remains committed to the lifesaving work we do through our Children’s Safe Drinking Water program to provide clean drinking water to countries throughout the world,” P&G chairman, president and CEO Bob McDonald said. “As a natural extension of that commitment, we are rebranding the water purification packets with a new P&G logo, visibly standing behind a product that embodies our Purpose, to touch and improve lives.”