NEW YORK — At this year’s Clinton Global Initiative, Procter & Gamble unveiled three new initiatives that will benefit families around the world.
P&G said the sustainability investments reaffirmed the company's "commitment to responsible growth." This year's initiatives include:
The Pampers/UNICEF “1 pack = 1 vaccine” campaign, to eliminate maternal and neonatal tetanus by 2015. Since 2006, Pampers and UNICEF have provided more than 300 million vaccines to help protect 100 million mothers and their babies from maternal and neonatal tetanus;
By 2013, help 100 million U.S. households convert to cold water washing. The initiative, which is in partnership with the Alliance to Save Energy, and through its Tide brand and Future Friendly conservation education campaign, is part of P&G’s corporate sustainability goal of converting 70% of total global washing machine loads to cold water washing by 2020; and
Through its Children’s Safe Drinking Water Program and its partners, P&G will provide more than 300 million liters of clean drinking water to 2 million people affected by the drought and famine in East Africa. The efforts, P&G said, will help prevent 10 million days of illness in East Africa.
P&G, which has partnered with the Clinton Global Initiative for six years, also recognized five global partners — National Geographic, Target, U.S. Agency for International Development, UNICEF Uganda and The Carrefour Group — for helping the company either meet or exceed previously set commitments that were made at the Clinton Global Initiative.
“The Clinton Global Initiative is an opportunity to reaffirm P&G’s commitment to responsible growth and to improving life throughout the world, and this year is no exception,” P&G chairman, president and CEO Bob McDonald said. “Now more than ever, it’s critical for companies like P&G to be a force for good in the world, and by connecting our employees and brands with thousands of partners who share our Purpose and values, we can achieve meaningful change that touch and improve lives.”