CINCINNATI — Procter & Gamble on Thursday launched a new line of wellness products called Meta, from the makers of Metamucil, in partnership with Michael Strahan, co-host of "Live with Kelly and Michael," FOX NFL Sunday analyst, "Good Morning America" special co-host and 2014 Pro Football Hall of Fame inductee. As the brand spokesman, Strahan will appear in print and television advertising, public relations efforts and online properties, including the brand’s new website: MetaWellness.com. The national campaign kicks off in August.
The Meta line will introduce two brand new products. Meta Health Bars are fiber bars containing psyllium fiber — available in Cinnamon Oatmeal Raisin and Cranberry Lemon Drizzle — that can help lower cholesterol to promote heart health, help satisfy hunger as a healthy snack and help promote digestive health. And MetaBiotic is a 2-in-1 MultiHealth probiotic supplement containing Bio-Active 12, which helps maintain digestive balance and promote a healthy immune system.
“Metamucil is an iconic brand, helping consumers for more than 80 years," stated Patrick Lockwood-Taylor, VP and general manager North America Personal Health Care at P&G. "We’re thrilled to partner with Michael to usher in a new era for the brand. We want to bring significant new innovation that offers clinically proven benefits to all consumers and help them be their best every day.”
“Staying healthy after stepping off the football field was harder than I thought,” Strahan said. “My schedule became busier than ever. Now I look for small, healthy things I can do every day and that includes using Meta products. I am a believer in the brand, which is why I am excited to partner with them and help other people realize maintaining their health doesn’t have to be so hard.”
The full Meta line of products will be available in the digestive wellness aisle of major retailers nationwide beginning in mid-August.