P&G launches new Vidal Sassoon Pro Series color, care and styling line

CINCINNATI — P&G Beauty & Grooming is launching the new Vidal Sassoon Pro Series line of hair color, care and styling products.

The Vidal Sassoon Pro Series, which is comprised of five care and styling collections and at-home color kits, is available beginning this month at a suggested retail price of $2.49 to $8.99 at mass retailers nationwide.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” stated Walter Geiger, P&G’s VP and GM of North America Hair Care and Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”

Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection. Vidal Sassoon Pro Series new permanent color kit promises to deliver long-lasting, affordable color in the convenience of your home. The exclusive VS PrecisionMix formula is mixed to calibrate the right blend of pigments and the result is precise color with 100% grey coverage. The VS HydraBlock Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 permanent color shades that provide 100% grey coverage, the company stated.

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