P&G launches new oral care products to target garlic, onion breath

CINCINNATI — Procter & Gamble’s Scope hit the road this summer to encourage people to breathe easy after savoring the flavor of their favorite foods — especially onions and garlic. Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

The new offering includes Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste.

This summer, Scope Dual-Blast was put to the ultimate torture test at food festivals around the country. Among the stops was the Gilroy Garlic Festival in Gilroy, Calif., which is otherwise known as the "Garlic Capital of the World." Festival-goers were able to visit the Scope Dual-Blast booth to freshen-up with new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste. In addition to the Gilroy Garlic Festival, Scope Dual-Blast toured the country through September stopping at 22 food festivals and football games.

Joining Dual-Blast in the bad breath crusade is Food Network's Sunny Anderson, who combines her love of classic comfort foods along with unique, bold flavors inspired by her many travels around the world. Anderson partnered with Scope to show people that they can breathe easy even after enjoying her most flavorful dishes thanks to the new Dual-Blast technology.

"The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste feature the unique dual-action technology that not only kills 98% of bad breath germs, but the rinse blasts away strong food odors and the toothpaste helps to eliminate strong aftertastes so they won't be noticed," stated Veronica Sanchez, scientific communication for P&G Global Oral Care. "Our innovative Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from foods such as garlic and onions, helping to neutralize strong food odors in the mouth."

Login or Register to post a comment.