BOSTON Procter & Gamble is looking to set a new standard in men's shaving and skin care with the introduction of its new Gillette Fusion ProGlide shaving system and Gillette Fusion ProSeries lineup of skin care products.
"Beyond superior technology, Gillette Fusion ProGlide and Gillette Fusion ProSeries bring real solutions to men's No. 1 skin care need and continue our century-long track record of delivering trusted performance that helps men look, feel and be their best," stated Chip Bergh, group president of global male grooming for P&G.
To help address skin discomfort and the root cause of tugging and pulling at the skin, Gillette Fusion ProGlide and Gillette Fusion ProGlide Power add a series of high-precision advancements to the technology already in Gillette Fusion. The advancements include low-cutting force blades with thinner, finer edges; an enhanced Lubrastrip; a redesigned handle; a new blade stabilizer; and a hair-guiding microcomb.
Gillette Fusion was introduced in 2006 and has grown market share each year, selling nearly 100 million blades and razors in 75 countries.
In addition, P&G is launching a new line of men?s skin care products aimed at reducing the signs of skin irritation like redness and dryness. The Gillette Fusion ProSeries line includes Gillette Fusion ProSeries Thermal Scrub, Gillette Fusion ProSeries Sensitive Face Wash, Gillette Fusion ProSeries Intense Cooling Lotion and Gillette Fusion ProSeries Instant Hydration UV Moisturizer + SPF 15.
Gillette Fusion ProGlide and Gillette Fusion ProSeries will be available at retail outlets in North America beginning in June with global expansion in the next 12 to 18 months.