P&G launches Clearblue Advanced Digital Ovulation Test

CINCINNATI — Procter & Gamble on Tuesday launched Clearblue Advanced Digital Ovulation Test, the only ovulation test that can identify a woman’s four best days to get pregnant, two more days than any other test on the market, according to the company. And in support of the launch, former Dallas Cowboys cheerleader and veteran of ABC's "Dancing with the Stars" Melissa Rycroft will serve as spokeswoman. 

“Getting pregnant is an emotional roller coaster for any woman," Rycroft stated. "Knowing when you ovulate reduces some of the guesswork so you can focus more on the fun parts of baby-making and, hopefully, get pregnant sooner,” she said. “My husband and I talk about expanding our family in the coming year, and you better believe I’ll be using the Clearblue Advanced Digital Ovulation Test. Every woman should take advantage of tools and knowledge that empowers them to take an active, informed role in planning their families.”

Caption: Melissa Rycroft 

According to a global Clearblue study released Tuesday, 84% of American women surveyed understand what ovulation is, but more than a third of those women are not confident that they know exactly when they ovulate. One-out-of-two couples trying to conceive may be making the attempt at the wrong time of the woman’s menstrual cycle, P&G noted.

“Many women don’t realize that there is only a small window of time when they are able to conceive each month," stated Donnica Moore, women's health expert. "The result is a lot of frustration and grief when they don’t get the positive news they want each time they take a pregnancy test, and this can put stress on any couple, ” she said. “By tracking two hormones instead of just one, the new Clearblue Advanced Digital Ovulation Test typically identifies two more days that help maximize women’s chances of conception. For many women actively trying to get pregnant or even thinking about becoming pregnant soon, this is a tool that can help them understand their bodies better, play a more active role in their pregnancy journeys and get pregnant faster.”

While a simple urine test, the new Clearblue Advanced Digital Ovulation Test is the only one to detect the rise in estrogen a few days before ovulation to identify additional days of "High Fertility." On these days, women will see a flashing smiley face displayed. Then, like other tests, it also detects the surge in luteinizing hormone (LH) 24 to 36 hours before ovulation to identify the two days of peak fertility, noted by a static smiley face on the display.

The new Clearblue Digital Advanced Ovulation Test is available in packs of 10 test sticks (one month’s supply) and 20 test sticks to provide the user with enough to detect her four best days to get pregnant each cycle.

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