CINCINNATTI Procter & Gamble has launched a new TV, print and Internet ad campaign this week for Dawn Direct Foam to coincide with the NFL playoffs.
The series of ads features Pat Smith—wife of NFL legend Emmitt Smith—and asks viewers to literally share their dirty dishes and switch to Dawn Direct.
The Internet leg of the campaign encourages people to visit the Dawn Web site and download photos of their sinks filled with dirty dishes. The photo that wins top prize will receive a 50-inch flat screen TV. The ad campaign that features the tagline “Get Dawn and Get Done” will run into February through the Super Bowl.