CINCINNATI — Proctor & Gamble will expand its partnership with the American Red Cross by joining the Disaster Responder Program, which will help ensure an immediate response to those affected by disasters nationwide.
“P&G employees and brands are committed to joining together after disasters to help where we can, providing some of our products we know people have come to count on in the everyday moments of their lives,” Melanie Healey, P&G Group-President North America said. “This partnership with the American Red Cross helps ensure families are reached with immediate care in the critical moments after a disaster. "
The American Red Cross and P&G have worked over together over the past decade to respond to various disasters across the United States, including the Oklahoma tornadoes and Superstorm Sandy. Recently, P&G has expanded efforts to provide kits for disaster relief. The kits, which include toiletries like deodorant and toothpaste, are packed by P&G employees, then shared with families in the days after disasters through mobile relief units.
“The generous donations from Disaster Responder Program members help the Red Cross assist disaster survivors and support volunteers who work tirelessly at the disaster scene,” Richard Reed, Senior Vice President, Red Cross Disaster Cycle Services said. “All money donated by the program members and by the general public is essential to our ability to fulfill the mission of the Red Cross.”