P&G expands Old Spice portfolio with new bar soap

CINCINNATI — Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the Fiji, Pure Sport and Swagger scents.

To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the jingle soap commercials of the 1980s and 1990s. Developed by Wieden+Kennedy, the campaign will launch with two television ads on April 9, with a third spot to debut this summer.

The new Old Spice bar soap launch also will be supported by a cinema and dedicated online campaign with media banners bringing the tagline — "The Bar Soap You've Been Smelling For" — to life.

All three scents of new Old Spice bar soap are available in six-packs for suggested retail price of $3.99 and in two-packs for a suggested retail price of $1.79.



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