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P&G expands Crest 3D White portfolio

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

As the latest innovation in Whitestrips, the Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in seven days.

“We created Crest 3D White Glamorous White Ttothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile,” explained Doreen Bayliff, general manager of P&G North American oral care. “The new formula was specially designed with a dual silica system and Crest 3D White’s proprietary radiance technology to help deliver the instant shine results that you want. To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment.”

To celebrate the launch of the newest Crest 3D White products and bring bright smiles to the runway at New York Fashion Week 2012, Crest 3D White has partnered with Gen Art, an arts and entertainment organization dedicated to showcasing emerging talent.

As part of the competition, emerging fashion designers were challenged to create a collection inspired by Crest 3D White. Fashion designers from across the country submitted their looks, but it was Wen Shi from New York City who outshined them all and was awarded the opportunity to showcase her capsule collection on the runway at Gen Art New Garde presented by Crest 3D White.

Crest 3D White also is teaming up with author, fashion designer and Gen Art alumni, Whitney Port.

Crest 3D White Intensive Professional Effects Whitestrips is now available at mass retailers and drug stores nationwide. Crest 3D White Glamorous White Toothpaste will be available at mass retailers and drug stores nationwide starting in March.

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