P&G enters R&D collaboration with Hebrew University of Jerusalem

JERUSALEM — Procter & Gamble has inked a master collaboration agreement with the Hebrew University of Jerusalem.

The research and development deal, which was signed through Yissum, the university's technology transfer office, "allows P&G scientists and research leaders to partner on a new level with Hebrew University faculty and researchers in areas, such as biology, chemistry, colloid and surface science to drive cutting-edge innovations that have the potential to impact a wide range of P&G's global product categories," according to P&G's VP corporate research and development Jeff Hamner.

P&G has operated a local office in Israel since 2001 and established its open innovation center, P&G Israel House of Innovation, in 2007.

"The collaboration agreement between P&G and the Hebrew University is a great proof of Israel’s leadership in science and technology," P&G Israel general manager Sophie Blum said. "Over the last few years, P&G has chosen to source innovation from Israel as one of the world’s leading innovation ecosystems and has created its open innovation center in Israel — IHI. The agreement will enable P&G to enjoy the breadth of research done at the Hebrew University and collaborate on creating innovative products that improve the lives of people around the world."

Recommended stories

Login or Register to post a comment.